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Costs a Pretty Penny

Welcome to English in a Minute. America, the land of Hollywood, can sometimes be too concerned with things looking pretty. This is going to cost a pretty penny. Is she worried about making their money look good? Sometimes American English does not make any sense. A: Did you see that car?
B: Oh, my gosh! That car is awesome.
A: Yes, I bet it is really fast.
B: That car must have cost a pretty penny!
Ah, it means that something costs a lot of money. Some say the phrase came from a special coin a British king had made long ago. American English is very descriptive, and sometimes we put a colorful word in front of a noun to get our meaning across. And that's English in a Minute.
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