1. VOA Standard English
  2. VOA Standard English Archives
  1. Technology Report
  2. This is America
  3. Science in the News
  4. Health Report
  5. Education Report
  6. Economics Report
  7. American Mosaic
  8. In the News
  9. American Stories
  10. Words And Their Stories
  11. Trending Today
  12. AS IT IS
  13. Everyday Grammar
  14. America's National Parks
  15. Agriculture Report
  16. Explorations
  17. The Making of a Nation
  18. People in America
  1. Learning English Videos
  2. English in a Minute
  3. English @ the Movies
  4. News Words
  5. Everyday Grammar TV
  1. Bilingual News
  2. English in a Minute
  3. Learn A Word
  4. How to Say it
  5. Business Etiquette
  6. Words And Idioms
  7. American English Mosaic
  8. Popular American
  9. Sports English
  10. Go English
  11. Wordmaster
  12. American Cafe
  13. Intermediate American Enlish

233 Boosting Sales I


Lisa: Frank, we just got our sales figures in and the numbers are very disappointing. What's going on here?

Frank: I haven't actually seen the new figures. How far have we fallen?

L: We were in sixth place at the beginning of the year and we've now slipped to the eleventh! That's a considerable drop.

F: Wow, that's really bad news. Maybe we should brainstorm some ideas for a radical reinvention of our sales and marketing plan.

L: Yeah, let's do that right now. What do you think the problem is?

公司副总裁Lisa找到销售部经理Frank, 因为最新销售数字很令人失望,年初的时候还排名第六,we've now slipped to the eleventh. 如今已经滑落到了第11位,下跌幅度很大,That's a considerable drop. Frank听了这个坏消息,觉得应该 brainstorm some ideas,to brainstorm 是头脑风暴,集思广益的意思,看看怎样彻底调整一下公司的销售和市场规划。Lisa建议,择日不如撞日,说谈就谈,问Frank觉得问题出在哪里。

F: Well, it seems our competitors have managed to carve a niche in the market. They are now perceived as more "cool" or trendy than we are. Perhaps we should consider getting some celebrity endorsements.

L: You mean like a rock star or a famous sports figure?

F: Yeah, that might help. The person has to be seen as kind of a rebel so we can associate our brand with individuality.

L: That's not a bad idea. I'll talk to the Board of Directors about that.

F: I'd also suggest we reevaluate our packaging. Right now the box we sell our product in seems a little drab and colorless.

Frank说,公司的竞争对手 carved a niche in the market 在市场中找到了属于自己的一块地方,niche is spelled n-i-c-h-e, niche 是缝隙的意思,动词 carve 是雕刻,划出的意思。Frank说,现在消费者都觉得公司竞争对手的产品更时尚,因此不妨找两个名人,给公司做产品代言,get some celebrity endorsements, 但选择的名人一定要带有反叛色彩,让用户觉得我们的产品有个性化,individuality. Frank 还建议,眼下的产品包装有些呆板,a little drab, 可以考虑变化一下。Lisa说:

L: Yes, we could redesign our packaging. But on the other hand, there is a recent trend to move away from excessive packaging. You know...to help save the environment.

F: That's another way we could go. We could reduce our packaging, and then advertise our environmentally-friendly business policies. Being "green" is definitely cool these days. Perhaps environmentally-friendly packaging would appeal to a younger customer demographic.

Lisa说,如今的趋势是放弃过度包装,实现包装简单化,因为这样做有利环保 environmentally-friendly. Frank觉得Lisa说得有道理,公司在包装上可以走环保路线,用环保的新思维来吸引年轻客户群,appeal to 是吸引的意思,demographic is spelled d-e-m-o-g-r-a-p-h-i-c, demographic 在这里指的是消费人群中的一部分。